Bring water to a boil with kosher salt and sugar, if using. Stir until completely dissolved. Remove from heat and let cool. Add ice, stirring until mostly melted and brine reaches room temperature.
Place wings in a large bowl, container, or resealable plastic bag. Pour over chicken, ensuring wings are fully submerged. Cover and refrigerate for at least 4 hours, or overnight. Remove chicken from brine, rinse, and pat dry with paper towels.
Hot Honey Old Bay Sauce
In a medium-sized pot, combine hot sauce, honey, and seasoning.
Place pot over medium-low heat and bring mixture to a simmer, stirring occasionally. Once simmering, turn off burner.
Add cold butter to pot and whisk into sauce until well incorporated. Taste and adjust with more honey or Old Bay, if desired. To prevent separation, heat sauce over low heat if necessary. Stir gently to maintain a consistent texture.
Fry Chicken Wings
In a deep fryer or large, deep skillet, heat enough vegetable oil to submerge chicken wings to around 360°F (182°C) to 365°F (185°C).
Carefully add chicken wings to hot oil in batches, ensuring not to overcrowd pan.
Fry until golden brown and crispy, approximately 10-12 minutes, turning occasionally for even cooking.
Once wings are cooked, at least to 165°F (74°C), use a slotted spoon to transfer fried wings to a paper towel-lined plate to drain excess oil.
Place fried chicken wings in a large bowl. Pour hot honey Old Bay sauce over the wings and toss until evenly coated.
Arrange wings on a serving platter. Serve with carrot sticks, celery sticks, and your choice of dip (e.g. blue cheese, ranch).